B2B Marketing Archives - Xin Global Services

How Can a B2B Marketing Campaign’s Success Be Measured?

How Can a B2B Marketing Campaign’s Success Be Measured? B2B marketing is the simple exchange of products, services, and information. However, measuring the performance of marketing campaigns is vital and cannot be reduced to numbers. Measuring success is critical since it determines resource allocation, strategy refinement, and more. This article covers critical aspects, examples, and […]

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B2B Marketing in 2023: How to Sail through

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B2B Marketing in 2023: How to Sail through B2B buyers are tough negotiators, often categorized as demanding and impatient. This is only fair since these purchases are usually substantial investments. One survey shows that B2B buyers often refuse four offers before deciding on any product, and 80% say they have switched suppliers at least once within

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10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

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10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. In this approach, the goal is to be compelling and persuasive enough that

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