ABM strategies have become a crucial strategy for precisely and personally targeting high-value accounts. A key factor in ABM’s success is the use of intent data. Intent data reveals a user’s level of interest by tracking their online activities. We typically divide intent data into two categories: Advantages of Integrating Intent Data into ABM Incorporating […]
Data forms an integral aspect of an efficient sales team. Sales data can help representatives stop chasing poor quality prospects, and potential possibilities can be alerted that sales departments would not otherwise identify. But, particularly for teams that are getting used to such an analytical community, data on its own can be overwhelming. In order
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